Easy Auto now open in west Rome

A grand opening event for the new Easy Auto, 1954 Shorter Ave., is scheduled for July 24, although the store is already open for business.

Easy Auto has opened the Tennessee-based used car company’s second Georgia location, at 1954 Shorter Ave. in Rome.

The Rome store joins a Dalton location as well as stores in Chattanooga, Murfreesboro, Knoxville and Cleveland, Tennessee.

Easy Auto was founded 30 years ago in Cleveland, Tennessee. But the family owned business can trace its roots all the way back to 1911.

Marketing Manager Casey Tuggle said the original business was C.C. Card Ford.

“That was way back when the Model T was still fairly fresh,” Tuggle said.

The company chose Rome because they identified it as a growth town. Census data hasn’t been that clear, but Tuggle was.

“We think Rome is a hidden gem that is growing and not on an interstate,” he said. “Census data has shown continued decades of at least modest growth ... What we’re seeing is not a decline.”

Easy Auto President Ben Chandler said the company specializes in customers seeking second chances.

“We understand that bad things happen to good people, and part of our mission is to help these people — our neighbors, friend, and coworkers — get back on their feet,” Chandler said. “We are excited to be part of the Rome community and working to serve their transportation needs.”

Easy Auto offers “buy here, pay here” financing. They work with customers who may not have any credit, those with poor credit and even people who have had repossessions. The company boasts that 40% of its business is from repeat and referral customers.

One employee has transferred from another location to Rome and one local worker has been hired. They are in the process of hiring another four or five full time associates.

A grand opening is scheduled for Saturday, July 24, from 11:30 a.m. until 1 p.m.

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