The construction of a film set in Lindale is evidence that television and movie crews are discovering more of small-town Georgia, according to Ann Hortman with the Greater Rome Convention and Visitors Bureau.
Scenes for the next movie in the “Divergent” series, titled “Allegiant — Part 1,” will be filming in the old Lindale Mill.
Betsy Hampson, with the Rome-Floyd Parks and Recreation Authority, said the production company is renting the Gilbreath Recreation Center — located right across the street from the mill — from June 11-23.
The center will be used as a staging area for catering and other production activities, according to Hampson. The sci-fi adventure began filming in Atlanta last week and is set to be released next March.
Having a major production like “Allegiant” come to the Floyd County community is part of a natural progression, according to Hortman.
Hortman served as the CVB’s liaison with “The Kingmakers” — a television movie-pilot that filmed here in March.
She said she heard from some of the “Kingmakers” crew that the number of productions filming in Atlanta is making it difficult to find unique or original locations and settings.
The same buildings or park could show up in two or three different television shows or movies.
“They told me Atlanta had become so saturated,” Hortman said. “So you have more and more productions looking outside of Atlanta, to places like Rome.”
Hortman said the convention and visitors bureau isn’t assisting the crew for “Allegiant” since they are using private property.
However, some location scouts and production companies know where to go for certain settings in Floyd County since they have worked with her or other staff.
“We were one of the first ‘camera-ready’ counties in Georgia,” Hortman said. “With the tax credits being offered by the state, productions are going outside of New York and Los Angeles to take advantage of those.”
A production that films in Georgia can qualify for up to a 30-percent tax credit, according to the Department of Economic Development’s website.
Among the older films with scenes shot in Floyd County are “Remember the Titans,” “Mosquito Coast,” “Sweet Home Alabama” and “Need for Speed.”