Geoff Shrewsbury, vice president of operations for the Smith Douglas Homes Atlanta office, said the company would construct a few homes at a time and let the market determine how quickly they finish out the development.

"If we feel like we can sell two or three houses a month we'll kind of go at that pace," Shrewsbury said. "If we see the market has more momentum than that we'll accelerate by a house or two a month."

"We think there is a lot of pent up demand for new construction that is (financially) within reach," Van Kirk said. He said most of the homes at Magnolia Walk would be three-bedroom, two-bath ranch style units, priced in the low- to mid-$100,000 range.

Shrewsbury said the company has had a lot of success as they move further out from the north metro Atlanta market, and has been doing a lot of work in Bartow and Paulding counties the last couple of years.

“Rome has been on the horizon for us," Shrewsbury said.

"Like a lot of projects, it sat through the downturn in the housing market," Shrewsbury said. "We just feel like Rome is a viable option for us right now."

Surveyors with Southland Engineering were on site Wednesday getting new measurements for each of the overgrown lots.

"They build a really high quality product that usually sells pretty quick, said Kevin Cooney, a vice president at Southland. “We've been doing a lot of work for them the last couple of years.”

Smith Douglas also has offices in Birmingham, Nashville, Raleigh and Charlotte in addition to the Atlanta office in Woodstock.