A Belgium-based company is bringing its manufacturing operations to the United States with a Cartersville facility.

Gov. Nathan Deal announced Monday at Tellus Science Museum that textiles company Beaulieu International Group will establish its U.S. headquarters inside the city limits, make a $200 million investment and create 350 jobs in the next five years.

“It’s a big win for us, and we’re proud. They could have located anywhere in the world, and they chose Cartersville, Georgia,” Mayor Matt Santini said. “It means that we’re bringing yet another quality, world-class company to our community. We’re bringing more quality jobs, the kind of jobs that require technical skill that are going to be higher-paying jobs.”

When its Cartersville campus is operational by the end of 2015, Beaulieu will have added to its total workforce by 10 percent. It currently has 3,500 employees in 26 plants and nine sales offices in 13 countries.

The manufacturing plant will be built on about 120 acres on Cass-White Road across from the Highland 75 industrial park, which is owned jointly by the city and Bartow County. The county’s 33rd international company will purchase the land from another Belgian company, Anheuser-Busch Inbev.

Topography and “speed to market” may have been factors in Beaulieu’s land choice, Santini said.

Operations will begin with the production of one product — 16-foot-wide cushioned vinyl flooring — in one building on the Cartersville campus, said Beaulieu International Group CEO Geert Roelens.

Beaulieu’s facility in Cartersville will have huge implications for the surrounding region and will attract other suppliers to the area, according to Deal.

“Any large job like this, any large employer is going to have regional impact in both the construction phase and in startup, certainly in hiring,” agreed Melinda Lemmon, executive director of the Cartersville-Bartow County Department of Economic Development. “We hope that all of their workers will come from Bartow County but we know that that’s not realistic — that there’ll be some others from outside the county that commute in. What we do here is focused on the ability to create quality jobs for Bartow County citizens, but it certainly doesn’t stop at the county line.”

In addition to the possibility of buying additional acres, according to Lemmon, the company plans to manufacture a variety of products on the campus in the future.

“The first (building) that will do the vinyl flooring is just part of it, so they have the ability to grow several buildings, several products, over the next five years or more,” she said. “I think we’ll being hearing more announcements for the next product line or two.”

Beaulieu’s Flooring Solutions is the European leader in wall-to-wall floor coverings, including carpet, vinyl and wood. It has two other business units — Granules, which produces polypropylene, a thermoplastic polymer used in textiles, and Engineered Products, which houses its fibers, yarns, technical textiles and technical sheets activities.

Deal said the product Beaulieu will first manufacture in Cartersville will be a new line for the company and is expected to be a “hot seller.”

PREVIOUSLY POSTED: The following press release was issued by Gov. Nathan Deal's office this morning:

Gov. Nathan Deal announced today that Belgium-based Beaulieu International Group (B.I.G.) will establish its U.S. headquarters and create 350 jobs in Cartersville over the next five years.

“My recent economic development mission allowed for our state to strengthen relationships in the global marketplace, expanding Georgia’s international presence and increasing opportunities for our economy to grow,” said Deal. “It was a pleasure to meet with officials from B.I.G. during my time in Belgium and to celebrate our partnership with this leading global company. Not only does this project have huge implications for the surrounding region, but the company’s success in Georgia will attract other suppliers to the area. Our state continues to be the No. 1 most competitive state for business, and it is projects like this that underscore the strength of our pro-business climate.”

The plant will be constructed on 120 acres of land, previously owned by Anheuser-Busch InBev. In the first phase, the B.I.G. manufacturing campus will design and produce 47 million square yards of cushion vinyl for commercial and residential application.

“We are experiencing growth across the globe for finished floorcoverings,” said Geert Roelens, CEO, Beaulieu International Group. “Our new plant in Cartersville will significantly increase our production and enable us to better supply the U.S. market. We greatly appreciate the state and local authorities in Georgia who supported this project.”

Beaulieu International Group is a renowned international entity with headquarters in Belgium. Today, this industrial group holds a solid market position both in producing raw materials and intermediate goods and in offering an extensive range of perfectly finished floorcoverings.

B.I.G. has 3,500 employees spread across 13 countries and plans to continue to invest in innovative manufacturing processes. The Bartow-Cartersville Joint Development Authority assisted the company in locating to Georgia.

“We are honored to add another world-class manufacturer such as Beaulieu International Group to Cartersville’s family of industries,” said Cartersville Mayor Matt Santini. “Cartersville welcomes this respected company with a global presence, a long history of success and a vision for continued success in the years to come. The city of Cartersville looks forward to providing our quality services and a skilled workforce to Beaulieu International Group to make its vision a reality. I personally thank the company’s leaders for their investment.”

Nico Wijnberg, a project manager for the international investment team at the Georgia Department of Economic Development (GDEcD), and Antje Abshoff, GDEcD managing director in Europe, assisted the company on behalf of the state of Georgia.

“International floor covering manufacturers are regularly looking at Georgia as an ideal location to grow their business,” said GDEcD Commissioner Chris Carr. “More than 72 percent of the nation’s carpet and rug mill manufacturing jobs are located in Georgia. When high-caliber companies such as B.I.G. choose Georgia to call home, they not only enhance our portfolio of quality companies, but they also highlight the strength of our solid labor pool.” 

About Beaulieu International Group

Beaulieu International Group is composed of three business units. Flooring Solutions is the European leader in wall-to-wall floorcoverings (carpet, needle felt, cushion vinyl, LVT & wood). A second business unit, Granules, produces polypropylene granules for numerous applications. The third business unit, Engineered Products, houses the activities Fibres, Yarns, Technical Textiles and Technical Sheets.

Beaulieu International Group has 3,500 employees in 26 plants and nine sales offices spread across 13 countries. In 2013, the Beaulieu International Group´s turnover was €1.5 billion.

The Beaulieu International Group's entrepreneurial spirit and innovative ambitions make it the model of diversity and evolution within the sector. They allow it to create added value sustainably for customers, employees, suppliers, shareholders and for the society in which it operates. 

Previously posted: 

Beaulieu International Group, a Belgian textile company, is planning to build a manufacturing plant in Cartersville.

The announcement was made Monday morning at a press conference at Tellus Science Museum in Cartersville. Gov. Nathan Deal and other local and state officials were in attendance.

The $200 million investment in the local economy will create 350 jobs over five years, according to officials, with the plant expected to be operational by the end of 2015.

This will be Beaulieu's first U.S.-based headquarters.

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