Small Business Snapshot: Furniture Medic

Furniture Medic Operations Manager Terry Trace stands in front a newly refinished cedar cabinet.

Terry Trace, operations manager of Furniture Medic by Elite Repair and Restoration Group, is answering the questions for today’s Small Business Snapshot.

What is the primary purpose of your business?

Furniture Medic by Elite Repair and Restoration Group provides affordable alternatives to replacement of furnishing and fixtures. We specialize in wood and furniture repair for antiques, millwork, paneling, banisters, cabinetry, mantels, and hardwood floors. Other services include cabinet refacing, furniture structural repair and stabilization, precision repair of wood surfaces, color blending and image enhancement, as well as furniture refinishing and polishing.

What is the business background of the owners?

Larry and Barry Alford have been residents of Rome all of their lives. They purchased their first business more than twenty years ago in Rome, and currently have 14 businesses including Rome Cleaners, Emergency Drycleaning Restoration, and 10 locations of ServiceMaster. Their overall business focus is all aspects of restoration, so the decision to acquire Furniture Medic by Elite Repair and Restoration Group was a natural one.

Why did they purchase this particular business?

The Alfords purchased the business to add more quality service to ServiceMaster, Rome Cleaners, ServeMaster Home Services Plumbing, and Emergency Drycleaning Restoration. The purchase has been complementary, as we can help restore not only your home, but also your belongings.

What makes your business unique?

Furniture Medic is one of the world’s largest wood and furniture repair and restoration companies with an established reputation for excellence unmatched in the industry. Our local skilled technicians pride themselves in saving family heirlooms and being able to restore wood furnishings back to their original splendor, with many repairs being able to be done on site at your home or business. We aim to restore your most treasured pieces back to their natural beauty and strength while virtually erasing all scuffs, gouges, water rings, and dents. We can even bring back broken, water-damaged, or fire-damaged furnishings to life to a like-new or pre-loss condition.

What do you enjoy most about your chosen profession?

There is an indescribable sense of pride and accomplishment that comes in saving someone’s family heirloom piece. It’s an amazing feeling to be able to see the look on a customer’s face after he or she is just wowed by our restoration processes. The personal touch our business has to offer customers is definitely at the top of the list of what makes Furniture Medic by Elite Repair and Restoration Group so special.

What has been the biggest or most interesting challenge to overcome as a small business owner?

We put a local and modern spin on a nationally-recognized brand.

Is there anything else you’d like to share with our readers?

Furniture Medic by Repair and Restoration Group just joined the Rome Floyd Chamber of Commerce, and we are looking forward to working with our community.


Business Age: Three months

Owners: Larry and Barry Alford

Business location: 10B Commerce Court, Rome, GA 30161

Telephone: 770-880-0761

Employees: Two

Hours: Monday- Friday 8 a.m. to 5 p.m.


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