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Craze Boutique coming to Broad Street; 110-112 Broad back on market

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Interior renovations are underway at 231A Broad St., where Casie Autry plans to open her third Craze Boutique sometime in late March or early April.

The building formerly was home to Abral’s Classy & Sassy Formal Wear boutique.

“I’ve been wanting a location on Broad Street for about a year and a half now,” Autry said. “I was eating across the street one day and saw the ‘for lease’ sign and immediately checked it out.”

Autry has had a shop in Calhoun for about three years and opened a second location in Dawson­ville a year ago.

“We are a women’s boutique, we carry specialty branded women’s clothing,” she said.

She said the shop would also offer a good selection of plus-size fashions, which, according to Autry, will separate Craze Boutique from many other women’s boutiques.

The shop does not plan to offer men’s or children’s items. In addition to clothing, Autry said the store would also stock jewelry, shoes and accessories.

“We are also going to do embroidery at the Rome shop,” she said.

Autry said she got the name Craze one day when she heard someone say that when clothing is in style, “It’s all the craze.”

When the Rome store opens Autry said she expects to employ six or seven associates, and during the holidays she generally brings additional staff on board.

Meanwhile, the building at 110-112 Broad St., which was supposed to be a wood-fired artisan pizza shop, is back on the market.

Dino McDowell, a Carrollton-based businessman who at one time had a shop in Atlanta and was a partner in a pizza shop in Carroll­ton, announced plans for the pizza shop in June 2015.

JDMC Investments LLC bought the building in May 2015 for $225,000. Dennis McDowell, Dino’s father, got a $100,000 permit for interior renovations in December of that same year, however the business never opened.

The building is currently listed on local real estate sites for $1.1 million.