Gerber Spokesbaby

This September 2017 undated photo provided by the Warren family via Gerber shows 14-month-old Lucas Warren of Dalton, Ga. Lucas' contagious smile won over executives at Gerber baby food who have made him their "spokesbaby" this year. Lucas is Gerber's first spokesbaby with Down syndrome in the company's 91-year history. (Courtesy Warren family/Gerber via AP)

With an infectious smile, sparkling eyes and a polka-dot bow tie, 18-month-old Lucas Warren is the new face of an iconic American brand.

And along the way, he may change how people view those with special needs.

Lucas, who along with his parents Jason and Cortney Warren live in the Dawnville community, was introduced Wednesday morning to the world on NBC’s “Today” show as the “2018 Gerber Spokesbaby.” He is the first toddler with Down syndrome to be picked by the company since it began selecting a yearly winner in 2010.

“We are hoping it does change how people look at children and anyone with special needs,” Jason said Wednesday afternoon during a whirlwind of media interviews in New York City.

Cortney said Lucas now has “a platform to spread joy, not only to those he interacts with every day, but to people all over the country.” She hopes thisis an opportunity to educate others about people with special needs.

Lucas was chosen from more than 140,000 entries and will be used on the company’s social media and advertising platforms. By being selected, the Warrens also receive $50,000 from Gerber, which makes baby food and other nutritional items for children.

Since 1928, the charcoal-sketched baby face has been Gerber’s hallmark. Lucas’ “winning smile and joyful expression won our hearts,” Gerber President and CEO Bill Partyka said in a press release. He added that Lucas “is the perfect fit.”

Cortney said that Lucas’ smile has certainly been on display during Wednesday’s long day of media interviews.

“For him, it has been more of, ‘I have more people to wave and smile at, so who is next?’” Cortney said with a laugh. “He is definitely soaking up the attention. It has been interview after interview and he has already had a couple of naps.”