RadioShack’s online presence not clicking with customers - Northwest Georgia News: Home

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RadioShack’s online presence not clicking with customers

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Posted: Friday, March 28, 2014 2:30 pm

RadioShack rarely talks about its online business.

While e-commerce has exploded in the past decade, the Fort Worth-based consumer electronics chain’s online sales have declined more than 20 percent.

A weak online business is just one of the problems the current management team inherited from years of missteps. As it seeks out younger shoppers, RadioShack might be in better shape today if it had a more developed digital strategy. Consumer electronics is one of the biggest and oldest e-commerce product categories along with office supplies and books.

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