• $1 votes go to Breast Center in Rome. 

One Cedartown store has come up with a novel idea to help out those who suffer from breast cancer via a contest that continues until Halloween.

Local residents can donate a dollar per vote for their favorite design in the first ever Bras for a Cause contest being held by Holmes for Her through Oct. 31, and stop by and see the display of 48 different designs for themselves.

Store owners Patsy Casey and Alice Pittman came up with the idea as one of their jewelry suppliers Brighton sought ways to promote a new Breast Cancer Awareness bracelet for sale at Holmes for Her.

“Every year we do something, whether it was selling the bracelets or making donations,” Pittman said. “We’ve even had a breakfast for breast cancer survivors.”

Pittman said the two tossed about ideas until they struck upon one that seemed to bring the issue to the forefront in a clear way: bra decorations.

So the pair bought 48 bras they then offered to customers to decorate for a $10 donation, money which when added with the votes those fancy bras get from the public will total up to the donation they will make in November to The Breast Center at Floyd.

“We’ve got some really talented people around here who have come up with these ideas,” Pittman said. “It’s amazing.”

All of the bras were brought back in and are on display on the store’s wall. Votes cost $1 for each cast.

The winner of the contest will get a $100 gift certificate, and second- and third-place winners will get $50 and $25 certificates to use at 301 Holmes for Her. Pittman said that was part of their personal donation to the contest as well.

“Every vote people cast is really a donation to help a good cause,” Pittman said.

Those interested in voting can stop by during store hours from 10 a.m. to 6 p.m. on weekdays except for Wednesdays when they close at 5 p.m., and Saturday from 10 a.m. to 5 p.m. The store is closed on Sunday.