Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers.
Facebook has been under fire for over a year as brands have noticed that their posts have gotten less engagement than in the past. A common reaction is that Facebook’s news feed shouldn’t be artificially deciding what to show to a brand’s followers. “Just show everything, like Twitter does it,” is a general refrain.
Twitter even took a shot at Facebook over this, in its blog post today announcing the new impression statistics: On Twitter, nothing comes between your Tweets and your followers.