Robbie Bach, the executive who led the creation and development of the highly successful Xbox video game business, will speak Monday, Nov. 12 at Berry College.
Bach, who is coming to Berry as part of the Conson Wilson lecture series, will speak at 8 p.m. in the Spruill Ballroom of Krannert Center. The lecture is open to the public and there is no admission charge or tickets required.
Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. Now in his new role as a “Civic Engineer,” Bach believes everyone has a responsibility to engage on civic issues and dedicates his time and energy to providing strategies, creative ideas, and consulting to organizations who are driving positive change. In 2015, he completed his first book “Xbox Revisited: A Game Plan for Corporate and Civic Renewal.”
During his time at Microsoft, he began in product marketing and then worked at the European headquarters in Paris as the company’s first American ex-patriate. He subsequently played an important role as a marketing leader in the successful launch and expansion of the Microsoft Office business. He then led the Xbox team from its startup phase all the way through to the launch of the award winning Xbox 360 console and the highly popular online gaming service, Xbox Live. He was ultimately responsible for Microsoft’s gaming, music, video, phone, and retail sales businesses when he retired from Microsoft in 2010 as the president of the Entertainment and Devices Division.
His speaking credits include multiple keynotes at the Consumer Electronics Show and the E3 Expo gaming conference. He has also spoken at the Boe Forum on Public Affairs and guest lectures regularly at schools such as UCLA, the University of Notre Dame, Boston College, Santa Clara University, Harvey Mudd College and Seattle University. He has served as the Morehead-Cain Alumni Visiting Distinguished Honors Professor at the University of North Carolina, co-teaching a class on public policy entrepreneurship.