School systems partner to bring relevant, authentic and experiential learning to middle school students

Atlanta, GA – The Mike and Lynn Cottrell Junior Achievement Discovery Center at North Georgia is well underway and will begin serving students in Fall 2018.

It will be the third JA Discovery Center in Georgia, and will serve middle school students in the northeastern region of the state. The facility will be located on the new high school campus of the Alliance Academy for Innovation of Cumming – Forsyth, also opening in Fall 2018. The inclusion of the facility on this innovative campus will provide students continued exposure to their future possibilities.

“We are thrilled to be able to expand the impact of this relevant, authentic and experiential learning to more students across the state,” said Jack Harris, President and CEO, Junior Achievement of Georgia. “This facility creates an opportunity for us to enhance existing partnerships, and ignite new ones in a community that is engaged in deepening their students’ education experience,” said Harris.

The first hybrid facility in the state will combine both JA BizTown and JA Finance Park, experiential simulations that have impacted more than 160,000 middle school students in the last three years.

“Our students will have a chance to explore career opportunities that perhaps they have never considered before, and to learn entrepreneurial skills that will be very beneficial as they consider their career pathways and post-secondary areas of interest,” said Dr. Jeff Bearden, Superintendent, Forsyth County Schools. “In my 30 years in public education, I have never experienced a program and a curriculum that addresses financial literacy better than the JA Discovery Center concept. We are so fortunate to afford our students this opportunity,” said Bearden.

Middle school students from Calhoun City Schools, Dawson County Schools, Forsyth County Schools, Gainesville City Schools, Hall County Schools and Lumpkin County Schools will all participate in in-class curriculum in preparation for their immersive experiences in JA BizTown and JA Finance Park.

JA BizTown creates an unmatched experience where students are able to interact within a simulated economy and take on the challenge of fueling a business. Here, students not only discover the intricacies of being a professional and member of the community, but also realize the abundance of opportunities available within their city.

JA Finance Park provides students the rare opportunity to experience their personal financial futures first-hand. Students participate in an immersive simulation that enables them to develop skills to successfully navigate today’s complex economic environment and discover how decisions today can impact tomorrow.

Will Schofield, Superintendent, Hall County Schools, shared similar excitement for the impact this facility will have on his students, and expressed how “fortunate the district is to have an opportunity like this for our middle school students.”

The launch of this engaging facility would not be possible without the support of Mike and Lynn Cottrell, as well as partnerships with participating school systems, and investment from the following partners who will have storefronts in the new facility: ADP, Andean Chevrolet, Associated Credit Union, City of Cumming, Delta Air Lines, Elavon, Engineered Floors, Georgia Power, Georgia State University, Georgia United Credit Union, MarketSource, North Georgia Community Foundation, Northside Hospital, Publix Super Markets Charities, RaceTrac, United Way of Hall County, United Way of Forsyth County and Zaxby’s.

To find out more about JA Discovery Centers, or JA of Georgia, visit our website.

About Junior Achievement of Georgia

Junior Achievement (JA) of Georgia is dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make educated academic and economic choices. JA learning solutions are delivered by corporate and community volunteers, and provide relevant, hands-on experiences to students from kindergarten through high school. JA of Georgia offers multiple programs, including in-class programs, JA Academy, JA BizTown, JA Fellows and JA Finance Park, all of which focus on entrepreneurship, personal financial literacy and workforce readiness. During the 2016/2017 school year, JA of Georgia served more than 170,000 students statewide. JA of Georgia’s headquarters is in Atlanta with regional offices in Columbus, Dalton, Gainesville and Savannah. For more information, visit