Kroger launches division-wide Breast Cancer Awareness campaign

Grocer continues its commitment to preventing, treating breast cancer 

ATLANT – Kroger stores throughout the Atlanta Division, which includes stores in Georgia, South Carolina and Eastern Alabama, will host a multi-faceted campaign to support Breast Cancer Awareness Month, helping to raise both awareness and funds for breast cancer screening, treatment and education.

From Oct. 1 – Oct. 29, customers will be invited to purchase pink paper ribbons for $1 at Kroger checkout to benefit Susan G. Komen for the Cure.

“Whether it’s a mother, sister, wife, daughter, grandmother or friend, nearly everyone has a personal relationship with someone who has been affected by breast cancer,” says Felix Turner, corporate affairs manager for Kroger’s Atlanta Division. “In fact, one in eight American women will develop breast cancer over the course of their lifetime. The good news is there are more than 2.6 million breast cancer survivors in the U.S. today. Kroger is proud to provide our shoppers with opportunities to support those whose lives have been impacted by this devastating disease, as we continue our commitment to raise awareness and help save lives.”

Kroger’s Atlanta Division will also host a “Proud in Pink Mammogram Screening” in event in partnership with St. Joseph’s/Candler. On Friday, Oct. 6, from 10 a.m. – 3 p.m., shoppers in the Rincon, Ga. area can visit the Kroger store located at 461 S. Columbia Ave. for a mammogram. Kroger recommends women contact their insurance company with any questions about their coverage prior to their screening. Those interested in scheduling an appointment, should call 912-819-6140.

Additionally, through www.SharingCourage.com, Kroger will provide a variety of resources to cancer patients and their families, including:

- Healthy calorie boosting ingredients for cancer patients

-What to eat during cancer treatment

-Easy and healthy meals for caregivers to prepare, including baked salmon with pomegranate gremolata, pumpkin ginger mini muffins and more.

“Cancer affects the entire family, not just the patient,” says Turner. “Although we can’t cure cancer, we can do our part to develop recipes for healthy meals that cancer caregivers can make for their loved ones to help fuel the fight against this terrible disease.”

Last year, Kroger customers and associates throughout the Atlanta Division donated more than $360,000 to Susan G. Komen for the Cure. By the close of 2017, Kroger will have donated more than $37 million to support breast cancer research, education and services since 2006. To find a nearby Kroger location, visit www.kroger.com. And to learn more about Kroger’s initiatives for breast cancer awareness, visit www.SharingCourage.com.

ABOUT KROGER

Kroger’s Atlanta Division is headquartered in Atlanta, Ga., and is one of the Southeast’s largest retail grocery chains with more than 186 stores, covering Georgia, Eastern Alabama and South Carolina. Kroger was recognized by Forbes as the most generous company in the U.S. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com