CALHOUN, Ga.— May 20, 2017 – Firehouse Subs announces the grand opening of its newest location at 1131 S. Wall St. in Calhoun on Saturday, May 20 under the ownership of local business entrepreneur Mehul Patel. Firehouse Subs, which was recently named No. 1 Overall Brand by Technomic’s Chain Restaurant Consumers’ Choice Awards, serves premium meats and cheeses steamed piping hot and piled high on a toasted sub roll, which is served “Fully Involved®” with fresh produce and condiments.
Founded by former firefighting brothers, the new Calhoun restaurant décor reflects the founding family’s decades of fire and police service. It boasts a custom, hand-painted mural that depicts firefighters from Calhoun Fire Department and Gordon County Fire and Rescue responding to a house fire with lush woodlands in the distance showcasing the region’s natural beauty. Local firefighter memorabilia is also displayed, a unique characteristic to each Firehouse Subs location.
Firehouse Subs offers small, medium and large hot specialty subs, including the number one selling Hook & Ladder® sub, served with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for at least 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 50+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.
The mural in the Calhoun location is the work of Chief Mural Artist Joe Puskas and his team. They paint every mural from his studio at Firehouse Subs Headquarters in Jacksonville, Fla. Since the opening of the first Firehouse Subs in 1994, Puskas has painted more than 1,060murals.
The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant and offers 120+ sparkling and still beverage brands with 70+ regular and low-calorie options. Choices include the top selling non-carbonated fountain drink Cherry Lime-Aid™, Cherry Lime-Aid™ Light and the newest variety, Sparkling Cherry Lime-Aid™, all exclusive original recipes by Firehouse Subs, served with fresh squeezed lime.
Launched in 2015, the Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can use the app to redeem their points for items such as a free medium sub on their birthday and more. The free app is available on Google Play and the App Store.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation® with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has given more than $25 million to hometown heroes in 46 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.
Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled higher with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. In 2015, Firehouse Subs expanded its brand presence to the international market, debuting in Ontario, Canada and further expanding in 2017 to Mexico City, Mexico. Also in 2015, the brand introduced its first digital loyalty rewards program, Firehouse Rewards, which allows guests to earn and redeem points for each visit through a smartphone app. Firehouse Subs is consistently recognized as a leader in the fast casual segment. For the last three years, Firehouse Subs was ranked No. 1 by Technomic’s Chain Restaurant Consumers’ Choice Awards *among fast casual brands in the categories of overall brand (2017), food quality (2016), service (2015) and atmosphere (2014). Forbes recognized Firehouse Subs in 2015 as a Best Franchise to Buy.
To learn more, visit www.firehousesubs.com